Episode Details
Back to EpisodesTarget Lapsed Customers with Pmax
Season 2
Episode 94
Published 1 year ago
Description
Should You Use PMax to Win Back Lapsed Customers?
In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic.
If you’ve ever wondered how to get more value from your existing customer base, this one’s for you!
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching