Episode Details

Too much marketing, not enough sales. Too much strategy, not enough messaging. Too much fluff, not enough clarity. Sound familiar?

If you’ve ever felt like your business has all the right pieces, but you’re still not seeing the income (or impact) you want—this episode is for you.

Today on Money Secrets, Fi is joined by two powerhouse businesswomen: Nataleigh Elzein, founder of Pinch Studios and marketing/sales consultant for purpose-driven disruptors, and Mia Fileman, founder of Campaign Del Mar and Fi’s business bestie and partner in Ripple Festival. 

Together, they dig into the essential (and often misunderstood) relationship between business strategy, marketing, and sales—and how you can align all three to grow your revenue with purpose.

This is one for every business owner who’s tired of winging it and ready to build a money-making machine with heart.

🎧 Hit play now—because confidence in your business strategy creates confidence in your bank account.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from the Interview

• You Can’t Market What You Can’t Describe: If your messaging is vague, unclear, or full of fluff, you’re losing sales. Your audience needs to know what you do and how you do it—quickly.

• Sales Requires Ownership, Not Just Offers: As a service provider, it’s your job to confidently lead the conversation and guide your clients to the best outcome.

• Marketing and Sales Are Not Silos: Nataleigh compares it to a tango—sales and marketing need to move together. Let sales inform your marketing, and vice versa.

• Repetition + Consistency = Results: Your audience won’t see everything you post. Repeat yourself across platforms and make your messaging consistent from Instagram to your website.

• Your Website Needs to Work Smarter: Your homepage and about page should clearly explain who you help, what you do, and what results people can expect. Your “about” page? It’s actually about them, not you.

•  Follow-Up Is a Superpower: Most sales require 8–12 follow-ups, not 3–5. Build a structured follow-up process using tailored, relevant resources—not “Just checking in” emails.

•  Selling = Serving: When done well, selling isn’t pushy—it’s supportive. Helping people see how your offer works for them is part of delivering value.