Episode Details

Too many companies show up to healthcare exhibitions - but few actually stand out.

In this episode of The H-Files, Hakeem sits down with Lee Ali, founder of Expo Stars, to break down what separates high-performing booths from those that bleed budget. From the TEO framework to real-world tips on team roles and lead qualification, this episode is a tactical guide for MedTech founders who want results from their trade show spend.

Here’s what you’ll learn:

– Why most exhibition teams fail before the event even starts

– The TEO framework: a simple, powerful way to structure your booth strategy

– How to turn conversations into qualified leads (and follow-up that converts)

🎯 Essential listening for founders, commercial leaders, and marketing teams preparing for their next global healthcare event.