Podcast Episode Details

Streaming Forward: Moe Chughtai on Data, AI, and the Future of Video Advertising

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Episode 74

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In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. 

They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.

Takeaways

• Moe Chughtai is a child of immigrants, shaping his worldview.
• He transitioned from a potential medical career to marketing.
• MIQ has grown from 200 to 1500 employees in eight years.
• The importance of personal connections in corporate culture.
• CTV is becoming a primary platform for marketers.
• Brands are looking for total video strategies, not just CTV.
• AI is transforming sales enablement in advertising.
• Collaboration is key in the evolving ad tech landscape.
• The advertising industry is experiencing significant maturity.
• Constant change in advertising keeps professionals engaged.

Chapters

00:00 Introduction to Moe Chughtai and MIQ

01:36 Moe’s Journey into Advertising

04:01 Transition from Adobe to MIQ

07:36 The Evolution of CTV and Streaming

10:17 Bridging the Gap: Data and Measurement in Advertising

12:54 Balancing Linear and CTV Strategies

15:05 Future Trends in Streaming and AI

20:58 The Excitement of the AdTech Industry

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Published on 8 months, 2 weeks ago