Episode Details
Back to EpisodesLeveraging User Data with Betterment's PM
Published 8 years, 10 months ago
Description
Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.
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