Episode Details
Back to EpisodesKen Nielson on MLM Company Modere closing and Growing Business on Count on the Truth Radio with Peter Mingils
Description
Peter Mingils shares information about the MLM business model with influence of private Equity Ownership and high Interest loans. This is probably a considerable variable in the sudden closing of the MLM Company Modere.
Ken Nielson on this episode of Count on the Truth Radio show. Ken Nielson runs a home based business successfully an hosts this Building Fortunes Radio series to show people the benefits of building an MLM.
Ken Nielson displays this and a lot of other information on his website https://countonthetruth.com
Here is some of the speculation about what happened with Modere:
The Recent History of Modere: A Tale of Closure, Debt, and Lawsuits
The multi-level marketing (MLM) industry has long been a polarizing space, promising financial freedom to distributors while often drawing criticism for its business practices. Modere, a Utah-based MLM company focused on wellness and personal care products, recently became a cautionary tale in this landscape. On April 11, 2025, after 23 years in business, Modere announced its abrupt closure, leaving thousands of distributors, employees, and customers reeling. This post delves into the recent history of Modere, exploring the factors leading to its collapse, including its financial struggles with debt, high-profile lawsuits, and the broader challenges facing the MLM industry.
Modere's Origins and Growth
Modere's story begins with its predecessor, Neways International, founded in 1987. Neways operated as an MLM selling personal care, nutrition, and household products, emphasizing a "clean label” philosophy by avoiding harmful chemicals like parabens. However, Neways faced significant legal troubles, culminating in 2006 when its founders were sentenced to prison for tax evasion. That same year, San Francisco-based private equity firm Golden Gate Capital acquired Neways, rebranding it as Modere in 2013 to distance itself from the tainted legacy. Under new ownership, Modere aimed to modernize, focusing on social retail—a model that encouraged distributors, dubbed "Social Marketers,” to sell through e-commerce and social media rather than traditional party-based sales. By 2015, Modere had fully relaunched, boasting a product line that included liquid collagen supplements, beauty products, and household goods, all marketed as safe and eco-friendly. [Ref web ID: 4] [Ref web ID: 7]
Modere grew steadily, selling over 3 million products globally and operating in 44 international markets. The company's flagship product, Liquid BioCell collagen, gained a loyal following, with customers on platforms like X praising its benefits for hair loss and overall wellness. Leadership changes bolstered its image: Asma Ishaq, who joined after Modere acquired her company Jusuru International in 2017, became CEO in 2018. Ishaq, a celebrated figure in the wellness industry, was named a 2022 Entrepreneur of the Year by Ernst & Young and a Forbes Top 10 Transformative CEO in 2021. Under her leadership, Modere positioned itself as a women-led company, joining initiatives like the Women Business Collaborative in 2022 to promote gender equity in business. [Ref web ID: 7] [Ref web ID: 16] [Ref web ID: 24]
Financial Struggles and Debt
Despite its growth, Modere's financial foundation was shaky. By 2023, the company was majority-owned by Z Capital, a private equity firm that had saddled Modere with significant debt. According to a lawsuit filed by former top distributor Justin Prince, Z Capital used Modere's strong revenues in 2020 and 2021—its bigg