Episode Details

I give up my top 10 marketing tips from my 30 years as a contractor and from 30 podcast episodes with the top experts in the roofing industry. Learn how to set up a lead machine that converts into sales that are easy. And the best part is they’re free!

• The Top Mistakes that Contractors Make:
  • They don’t show up---Take the opportunity to represent yourself as a professional
  • They don’t return phone calls---Commit to returning every call, every day
  • The rep is not a likable guy---It’s a people business and a good personality is important
  • The rep doesn’t have a uniform---Always look clean and professional
  • There is poor communication---Start with a good contract and a well-written scope of work
  • There are surprise change orders---Be up front about changes and get the customer’s approval
  • The job site is messy---Think about the customer’s experience and let them know what to expect
  
  
• How to get more leads and convert them to sales:
  • Show up—and don’t do stupid stuff!
  • Know your numbers (Check out Episodes 19 and 29 for details!)
  • The who, what, where, and why of your ideal customer
  • Your website: it needs to be good! (Check out Episode 4 for more!)
  • Lead warming
  • Use a CRM program
  • Presentation (Check out Episode 22 for more!)
  • Follow-up and lead nurturing
  • Get more referrals and reviews (Check out Episode 6 for great tips!)
  • Build strategic alliances
  
  

Resources:

www.theroofershow.com: Download my free e-book about identifying your ideal customer!