Episode Details

With over 165,000 neighborhoods covering 80% of the country, Nextdoor presents a great opportunity for contractors to get new local leads. Referral leads. The best type of leads! Next door is a social networking service where you can ask your trusted neighbors for referrals for all types of services. Can anyone recommend a piano teacher? Does anyone know a great roofer? Today I interview marketing expert Aaron Hockel with AltaVista Strategic Partners and he takes us through the step-by-step process to claim your profile and use the best practices to be sure you are using this free service to get the best-qualified leads. You may already be getting a referral and not even know it. And as a bonus, we review how to get more 5 star online reviews from our last interview from episode #34.

What you’ll hear in this episode:

• Why you need to have a clear and concise elevator pitch
• How AltaVista SP can help if your marketing strategy isn’t cohesive
• Why getting more leads is always the #1 problem for contractors
• Why roofers should use Nextdoor:
  • They will corner the market and be the industry leader
  • 25% of Nextdoor posts are people seeking local services
  
  
• Nextdoor, started in 2010: how it works and how it’s similar to Facebook and Instagram
• The Nextdoor process: download the app, create a profile, receive a super-localized feed, see things to buy and sell, generate free leads
• How to get started in entering basic info and creating links
• Why business names, phone numbers, and addresses have to be synced with no discrepancies. Don’t confuse Google!
• Nextdoor reviews: how they don’t use a star rating system, but reviews are based on recommendations, which are required in order for you to be “discoverable”
• Ways to get recommendations: how to ask and have consistency
• How to get more leads and why it’s important to get recommendations from all areas of town, tag yourself in posts, and make promotional posts
• How advertising may change in the future on Nextdoor to be more affordable
• Why you don’t want to be overly promotional or sales-y
• The key: establish yourself as an expert
• Why people look for social proof
• The importance of Facebook posts and Google reviews
• Why Nextdoor is a free, no brainer option
• Nextdoor, with their new CEO, and how there are great opportunities for roofers
• A look back at Episode 34, where Aaron shares how to get more online reviews
  • Tips: Use a consistent process to ask for reviews, and rotate where and when you ask for reviews
  
  
• NRCA in Nashville: Go see Aaron at Booth #1262, and email him for a free expo pass or 10% off conference registration

Resources:

Call Ruby  Use promo code “Roofer 50” for $50 off your first service

Alta Vista SP

Episodes 34 & 35

Aaron’s email: Aaron@altavistasp.com

Call Aaron at 443-960-4004 for a consultation or troubleshooting help