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Tinder Chases Gen Z Users With ‘Swipe Night’ and Multimedia Frills
Published 4 years, 11 months ago
Description
Tinder CEO Jim Lanzone explains why the dating app is embracing streaming video applications and other multimedia tools to keep its Gen Z user base engaged. He discusses the origin of its original series “Swipe Night” and how the show's choose-your-own-adventure format helps facilitate matches for Tinder users. The former CEO of CBS Interactive who launched CBS All Access in 2014 also weighs in on the state of play in Big Media's streaming wars.
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