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How Apple’s App Tracking Transparency Affects Developers — Shamanth Rao, RocketShip HQ
Description
Watch the video version of this show on YouTube »
Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series.
RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by Gameloft). Shamanth has also helped many other mobile apps grow and scale.
Shamanth is passionate about teaching and sharing everything he’s learned about mobile growth. Much of his time and energy goes into the Mobile User Acquisition Show. Shamanth strives to ensure that the wisdom he’s gained reaches as many people as possible.
In this episode, you’ll learn:
- The history of user acquisition and algorithmic targeting
- How Apple’s AppTrackingTransparency has shifted users to Android
- What Apple’s new tracking policy means for developers
- Are subscription apps impacted more than other apps by Apple’s tracking policy?
Links & Resources
- A Brief History of App Store Monetization episode – with David Barnard
- A Brief History of Device Identification episode – with David Philippson
- iOS 14 & IDFA Deprecation How App Marketers Must Adapt - YouTube
Shamanth Rao’s Links
- RocketShip HQ’s website
- The Mobile User Acquisition Show
- Mobile Growth Lab
- Follow Shamanth on Twitter
- Shamanth Rao’s website
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Episode Transcript
Shamanth: 00:00:00
The more signal you give to the algorithm, the better the algorithm performs, right? You know, in the post AppTrackingTransparency world, if you gain more purchases, the better the algorithm performs, obviously that would take purchases from you and everybody in the world, and it would just do better. Now, obviously it’s just taking your trial and doing much, much better.
David: 00:00:38
Welcome to the sub club podcast. I’m your host, David Bernard, and with me as always Jacob Eiting.
Hello Jacob.
Jacob: 00:00:45
David, glad to be here with you, as always.
David: 00:00:48
Our guest today is Shamanth Rao, founder and CEO at RocketShip HQ, of the podcast Mobile User Acquisition Show, and lead instructor at the workshop series Mobile Growth. Shamanth’s company, RocketShip HQ is a boutique growth marketing agency with eight figures in managed spend. Prior to founding RocketShip HQ Shamanth growth marketing, to three exits. Hey Shamanth.
Welcome to the podcast.
Shamanth: 00:01:16
Honored to be here.
Thank you for having me, David and Jac