Episode Details

In this episode, Barbara and Talya discuss:

• The importance of good communication between doctors and their patients
• Creating a strong partnership with patients
• How giving support to patients can have a significant impact on them

Key Takeaways:

“To acknowledge and be honest, is the best thing you can do.” – Dr. Talya Miron-Shatz

Connect with Dr. Talya Miron-Shatz:

Website: https://talyamironshatz.com/

LinkedIn: https://www.linkedin.com/in/talya-miron-shatz/

Twitter: https://twitter.com/talyamironshatz

Facebook: https://www.facebook.com/TalyaMironShatzAuthor/

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales

Facebook:   facebook.com/theMedicalStrategist

Business website: www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Email:   Barbara@TheMedicalStrategist.com

Books:

• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION (085)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us a real powerhouse.

Talya is a doctor in social psychology. She is an international leader at the intersection of medicine and behavioral economics. With over 20 years of experience as a researcher, consultant, and entrepreneur, she uses a uniquely broad perspective to identify psychological barriers that prevent us from making good medical decisions, both minor and crucial ones and develops ways to overcome those barriers.

This is especially important for doctors and people in the health field. Because we know that most people know the choices that they should make, it’s just including the doctors themselves. It’s just a question of, do they make the right choices for lifestyle? And why not because as we all know, making the proper lifestyle choices is going to cut down on various health ailments and decrease in the need for medicine.

Dr. Miron-Shatz did research at Princeton University with Nobel laureate Daniel Kahneman. She taught at Wharton and published dozens of academic papers on how laypersons and doctors in hospitals, online, at home, and just about everywhere, understand medical information and make healthy choices.

Her clients include Johnson and Johnson, Pfizer, S