Episode Details

From Rock Bottom to $140K in a Month: Victoria Masters' Viral Product Story.

This is the podcast every aspiring entrepreneur needs. From a devastating divorce to building a multi-six-figure business selling pheromones — Victoria Masters, founder of 11th House, shares the raw, unfiltered story behind going viral overnight, building a cult brand, and turning trauma into power. Hosted by marketing expert Shelby Clement, this episode dives deep into mindset, product-based business strategy, UGC/influencer marketing, and the double-edged sword of virality.

🔥 From Breakdown to Breakthrough: What This Episode Will Teach You.

1. How Victoria went from heartbreak to founding 11th House.

2. The power (and risk) of virality in business.

3. Why her products sold $140K in ONE month after going viral on TikTok.

4. Behind the scenes of launching a product line with no experience.

5. The truth about building a brand without email lists, systems, or support.

6. UGC vs. influencer marketing vs. affiliate marketing — which actually works?

7. The importance of omni-channel marketing & local activation.

8. How mindset (and a little delusion) can transform your entire life.

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🔥Connect with Victoria Masters

✨ Website: https://www.11th.haus

📱 Instagram: @v.sospicy

📱 Brand IG: @11th.haus