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Designer Audra Noyes discusses why she left the NYFW runway: 'It was too much the priority'
Designer Audra Noyes has put in hours working at luxury fashion houses Lanvin and Ralph Lauren. But she's always had her sights set on putting on a fashion show of her own. And her brand, Audra, held a spot on the official NYFW runway calendar for nine seasons. But this year, she’s taken business behind closed doors, deciding not to host a show but to instead host private appointments with editors, buyers and influencers. Noyes joined the Glossy Podcast to discuss her departure from the runway, how a wholesale brand can still have a direct and intimate relationship with customers, and what she wishes she had known when she was first starting out.
Published on 7 years, 10 months ago