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Wilhelmina Models CEO Bill Wackermann: 'Brands today are looking for a fuller picture, it's not just about the pretty face'
Since Bill Wackermann joined Wilhelmina Models as CEO in early 2016, his mission has been to bring the company into the 21st century, while remaining true to its original philosophy: Flawed beauty is the most beautiful. Today, being a model is about so much more than taking a good picture; it's about being a real, interesting person, Wackermann said. People, and brands, are demanding authenticity. In this week's episode of the Glossy Podcast, Wackermann discusses why Instagram followers should be more about quality than quantity, how consumer demand is shaping the industry and why his company has turned its focus to Snapchat.
Published on 7 years, 2 months ago