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Need Supply founder and CEO Chris Bossola: a brick-and-mortar store 'has to be an experience'
Published 6 years, 1 month ago
Description
When Chris Bossola opened Blues Recycled Clothing in 1996, "all three TV stations came because they couldn't believe that we were selling vintage, used Levi's for $35. They thought it was crazy." Nearly 25 years later, what started with a 200 square foot store in Richmond, Virginia has become Need Supply, a retailer that makes most of its revenue online -- and sells much more than used jeans.
On this week's Glossy Podcast, Bossola -- the multi-brand retailer's founder and CEO -- discusses Need Supply's plans for expansion, their acquisition of Totokaelo and why the DTC model is overrated.