Episode Details

For our final episode of Glossy Trend Watch: Influencer Edition, senior technology reporter Katie Richards sits down with Danielle Bernstein of We Wore What.

Danielle is a fashion blogger turned clothing designer, brand founder, author and entrepreneur.

When she got started as an influencer, payment schemes were a bit arbitrary. "There weren't any set fees for posting on a blog, taking photos for a brand," Bernstein said. "We sort of went off of what modeling agencies traditionally did for models."

Since those uncertain days, Bernstein has developed longer-term collaborations with brands and launched a workflow tool for influencers, and she has a book in the works.

Glossy Trend Watch: Influencer Edition features interviews with some of the most prominent fashion influencers on how they’ve used their success and social media followings to launch major brands. Our guests -- including Julia Engel and Moti Ankari -- made the leap from interacting with existing brands online to creating some of their own.