Episode Details

There’s no shortage of website advice out there—but if you’ve ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts.

In this episode, I’m joined by Sara Noel of BTL Copy—the internet’s most unapologetic, hilarious, no-BS website copywriter. Sara’s known for helping business owners write websites that sound like them and get results. We talk about what makes website copy actually work, why “About Us” is the worst headline ever, and how to finally stop overthinking every word on your site.

🎙️ In This Episode:

• Why AI-generated copy might be better than nothing—but still isn’t it
• The biggest signs your website copy isn’t doing its job
• How to infuse your copy with personality (without sounding like everyone else)
• Sara’s no-fluff rules for writing killer headlines + CTAs
• The one thing Sara wants everyone to fix on their website right now

🎁 Bonus: Sign up for Sara's FREE masterclass "I'm Cool, But My About Page Isn't" happening on Thursday: https://thekarareport.com/about-page-masterclass

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/69
• Sign up for Site Series (amazing website copy course!): https://thekarareport.com/site-series 
• Sara's blog on writing a contact page: https://betweenthelinescopy.com/blog/contact-page-formula/
• Connect with Sara from BTL Copy: https://betweenthelinescopy.com/
• Follow Sara on Instagram: https://www.instagram.com/btlcopy 
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport