Episode Details
Back to EpisodesEP 69: The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special
Description
In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman.
The theme? Banishing their marketing bugbears forever.
Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable practice of excessive pitching. With a healthy mix of insights, laughs, and personal anecdotes, including Ben's fondness for George Clooney and Will's longing for office camaraderie, they explore how authenticity and genuine influencer relationships can triumph in an industry increasingly cluttered by inauthenticity.
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