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The $2K/Month Marketing Play Most Agents Are Too Scared to Try

The $2K/Month Marketing Play Most Agents Are Too Scared to Try

Episode 1144 Published 11 months, 2 weeks ago
Description

In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You’ll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you’ll want to revisit again and again.

What you’ll learn on this episode

  • Prospecting is great early on, but eventually, you run out of time—then it’s time for marketing
  • Paid marketing works best when it’s done consistently and targets internal + external pain/desire
  • Google PPC and Facebook ads let you laser-focus on buyer intent
  • Email marketing remains the highest ROI tool but only if you focus on value first
  • Speed-to-lead is everything when using lead gen services
  • Direct mail works again if you commit to at least 8+ touches
  • Webinars and affiliate marketing allow you to demonstrate value and scale trust
  • Never market “about you” always market “to them”

Resources mentioned in this episode

  • Google Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.
  • Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.
  • LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.
  • HighLevel: Dan’s preferred CRM and email automation tool for sales funnels and client nurturing.
  • Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.
  • ActiveCampaign: Powerful email and automation platform for advanced segmenting.
  • RealtyTrac: Lead generation platform for real estate professionals.
  • LendingTree: A lead source for finance and mortgage-related client acquisition.

To find out more about Dan Rochon and the CPI Community, you can check these links:

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