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Shareholder Profits vs Stakeholder Capitolism Last Call For Bud Light From Anson Frericks
Anson Frericks, a former president at Anheuser-Busch-formerly the home of America's most popular brewery-watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. In LAST CALL FOR BUD LIGHT: The Fall and Future of America's Favorite Beer (Threshold Editions hardcover; February 4, 2025), Frericks reveals that rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change culminated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. In LAST CALL FOR BUD LIGHT
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Published on 8 months, 1 week ago