Episode Details

In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization.

After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially resist (she once hated SEO!) can become our greatest strengths.

What makes this conversation especially valuable for service providers is Sonia's ability to demystify the often overwhelming world of SEO. She shares that many website designers never set up the crucial Google Analytics and Search Console accounts that let Google know your website exists - leaving many service providers with beautiful websites that no one can find.

Sonia also reveals how she transformed her business by learning to speak clearly about her offers, creating a framework that makes her services easy to understand and irresistible to clients. Her journey from technical jargon to client-centered language mirrors the transformation she helps her clients achieve with their websites.

What You'll Learn:

• The #1 technical issue preventing most service provider websites from appearing in Google searches
• Why your posts on social media disappear while your website content can generate leads for years
• How to optimize your website to appear in AI search results (like ChatGPT)
• The importance of using your clients' exact language in your website copy
• Why investing in coaching accelerated Sonia's business growth
• How "taking the stage" in other people's events can attract high-quality clients

Connect with Sonia:

Website 

Instagram

Threads

LinkedIn

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Podcast produced and edited with love by @FerAssists