Episode Details

We jump into Part Two of our conversation with David Sweet, President of Mecco Marking & Traceability. The company celebrated it's 125th anniversary in 2015 and Dave remembers their past and celebrates their future. On this episode, we talk marketing tools and tips, Hit the Bullseye and dig into the Sights & Sounds of 2004.Biggest marketing success – how we turned Mecco aroundPittsburgh's a friendlier place than Boston.Innovative Survival - how Mecco survived flood and fireBe vulnerableBoston Red SoxThe ApprenticeJanet Jackson wardrobe malfunction – most rewound moment on TiVoContact Dave at dave.sweet@mecco.com