Episode Details

Image courtesy of Nike | CBS News Nike's latest campaign has caused quite the political stir, even getting a serious response from President Trump. Their decision to join Colin Kaepernick and many other professional athletes' protest was a controversial choice. But believe it or not, it was a safe choice.From focusing on their target markets to serving powerful messaging, this week's episode explains why Nike's Kaepernick ad was No Bullshit. Take a listen.