Episode Details
Back to Episodes292: What Worked at Apple Didn’t Work for JCPenney
Published 7 years ago
Description
What do Apple and JCPenney have in common? Ron Johnson.Ron Johnson was originally known for making the Apple Store into the popular platform that it is today. He took that success and left Apple for JCPenney where he became their CEO in 2011. However, his successes at Apple did not translate well to JCPenney. Listen as Dave explains what Johnson could have done to improve JCPenney's brand and marketing.