Episode Details
Back to Episodes
Chris Ducker on Building a Global Membership Brand
Published 10 years, 1 month ago
Description
Running an online membership removes the barriers for doing business around the world. Regardless of where you're based, your members will come from far and wide.
This represents a huge opportunity for membership website owners to build a global brand.
In this episode of The Membership Guys Podcast, I'm joined by Chris Ducker - founder of Youpreneur - to talk about his experiences in launching a membership site that is truly global.
In this episode, Chris and I discuss:
- Refining how you position yourself and an authority, and how to escape the "pigeon hole"
- The important of "serving" your community
- How launching a membership site has changed Chris' approach to live events and speaking gigs
- Chris' top tips for building a global brand with your membership site.
- ...and loads more!