Episode Details

So your membership is ticking along nicely, you're bringing in new members at a steady rate (and they're sticking around too), you've got your systems and processes nailed and everything is running like clockwork.

What next?

There are a few different paths you can take for growing and scaling your membership business; but in this episode I want to talk about my favourite approach, one that's perfectly suited to the membership model.

And that is creating an 'ecosystem' of products and services with your membership smack-bang at the heart of everything.

Episode Summary:

• Why membership owners should break from the traditional "value ladder" strategy for offering additional products and services
• Your existing member base is the single most qualified segment of your audience for anything else you have to sell
• Why your first priority should be getting new members rather than trying to sell them other stuff
• "The money is in the list?" - nope, the money is in the membership, literally!