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Tactics to Pre-empt and Prevent Member Cancellations
Published 7 years, 5 months ago
Description
Cancellations are an inevitable part of the member journey.
Everyone running a membership deals with them.
However that doesn't mean you just have to sit back and let cancellations happen!
In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership.
Episode Summary:
- Why it's crucial to get feedback from outgoing members in order to help you zero in on problem areas (and easy fixes!)
- Monitoring member activity and engagement, and taking action to salvage people who might be slipping away
- "I haven't got time" is a common reason members leave - what does that really mean and how can you tackle it?
- Dealing with involuntary churn from failed payments - what's the answer?