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Should Your Membership Offer Multiple Different Levels?
Published 7 years, 2 months ago
Description
One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single 'all access' option.
While we always advocate for simplicity, there are definite pros and cons to consider.
In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a 'middle ground' for people who prefer to stick with a single level.
Episode Summary:
- Pros and cons of offering multiple different membership levels
- The benefits of keeping things simple in your membership (especially at the beginning)
- How "price anchoring" can increase sales, and an alternative way to leverage it
- Why you shouldn't differentiate your membership levels based on content alone