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5 Stages of the Member Lifecycle
Episode 260
Published 5 years, 9 months ago
Description
Memberships are a marathon, not a sprint.
Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.
That “journey” – the Member Lifecycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.
In this episode, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.