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How Would Ithaca Hummus Tell Its Bitcoin Story? | Ep. 15 — Sat Chats
Description
In this episode, Chris, founder of Ithaca Hummus, lays out how a real CPG brand could adopt a Bitcoin standard—and use it as rocket fuel for brand storytelling, word-of-mouth marketing, and long-term customer loyalty.
This isn’t a pitch for flashy ads or gimmicks. It’s a real look at how Bitcoin could become a core part of a company’s identity and values.
We’ll cover:
✅ Why Bitcoin could be a marketing edge for modern brands
✅ How to shape a story the media (and your customers) will want to share
✅ The 3-step strategy Chris would use to tell Ithaca Hummus’s Bitcoin story
✅ Why real brand loyalty starts with values, not ads
Whether you're a small business owner, a marketing nerd, or just curious how brands could integrate Bitcoin into their story—this one's for you.
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