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The Unified Marketing Playbook CMOs Shouldn't Ignore

In this episode of the Human-First AI Marketing podcast, Mike Montague sits down with Badri Veera and John Karl from Crigloo to explore how CMOs and marketing leaders can stop managing disjointed channels and start orchestrating unified campaigns with contextual AI.

They dive into how real-time budget optimization, persona-based targeting, and cross-channel orchestration are transforming how marketing teams work—without replacing human creativity. You’ll learn why AI should be your assistant, not your boss, and how to unlock new levels of performance without adding headcount.

Whether you're scaling a lean team or optimizing enterprise campaigns, this conversation brings practical insights on how to drive smarter growth, faster.

CHAPTERS

01:30 – What Human-First AI Actually Means for Marketers
03:00 – AI as a Marketing Teammate, Not a Replacement
05:45 – Why Siloed Campaigns Are Costing You More Than You Think
07:00 – How AI Unifies Channels into One Strategy
08:30 – The Orchestra Metaphor: Orchestrating Marketing Like Music
10:00 – Dynamic Budget Allocation in Real Time
12:15 – Persona-Based Ads and Unified Campaigns
14:30 – What Contextual AI Means (and Why It’s Powerful)
16:00 – RAG Explained: Feeding Your AI the Right Context
17:45 – How Non-Technical Teams Can Use AI Effectively
20:00 – Favorite AI Tools: ChatGPT, Claude, and Beyond
22:00 – Final Thoughts on Empowering Creativity with AI
24:00 – Where CMOs Should Start With AI

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