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ABC’s Colby Smith: Follow the audience to grow digital, social reach
Published 8 years, 6 months ago
Description
The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major social and digital platforms and seen convincing results. Smith discusses that and more on this week's Digiday Podcast.