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The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
Published 8 years, 5 months ago
Description
The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about subscriptions, advertising, differentiating from free alternatives and more on this week’s Digiday Podcast.