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Glamour’s Samantha Barry: Building habit trumps social hits
Published 7 years, 9 months ago
Description
When Glamour tapped social and digital media aficionado Samantha Barry as its new editor-in-chief, she steered the team effort toward making Glamour a habit for readers online. She is building habit for Glamour among readers through differentiated reporting. Barry discusses the challenge of resuscitating a struggling print legacy brand in the digital sphere, advertising challenges with political coverage, reshaping editorial focus and more.