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Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

Published 7 years, 6 months ago
Description

Business Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands, and measuring reporters’ performances.

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