Episode Details

Book a FREE 15-minute Rapid Nutrition Assessment, designed to fine-tune your strategy, identify your #1 roadblock, and give you a personalized 3-step action plan in a fast-paced 15 minutes.

–

Are you putting in the work, but muscle growth feels impossible?  Are you secretly blaming hormones, age, or your DNA? What if your struggle isn't about effort but about your approach?

I interview Holly Baxter, world champion bodybuilder and registered dietitian to cut through the misinformation and reveal the real strategies you need. Forget the hours in the gym and obsessive calorie counting. We'll uncover why women often plateau, the truth about hormonal changes, and how to optimize your training for maximum impact with limited time.

Holly Baxter is a two-time world champion natural bodybuilder, IFBB Bikini Pro, and accredited practicing dietitian with over 13 years of experience. She’s the founder of Be A Fit, a training and nutrition app designed to support women with evidence-based programs and macro-friendly recipes. Holly is known for her honest, science-first approach to helping women transform their physiques and relationship with food.

Today, you’ll learn all about:

03:18 - Fear of bulking, disordered eating, and the identity trap
07:24 - The differences in how women build muscle
11:47 - Menopause and muscle-building
21:33 - Smart training approaches for older or less confident lifters
26:25 - Is periodization necessary for hypertrophy?
33:39 - How your training phase affects your results
41:14 - Top 3 principles for your first serious build
47:09 - What to track during a long-term building phase
53:57 - Minimum effective dose training for hypertrophy
57:40 - Inside Holly’s new fitness app, Be A Fit
59:05 - Outro

Episode resources:

• Holly’s App: BiaFit
• YouTube: @HollyTBaxter
• Instagram: @hollytbaxter 
• Related Episode: 10 Reasons Muscle Burns Even More Calories Than You Think (Thermal Mass) | Ep 291
  
  

💪 Join Eat More Lift Heavy - A 6-month coaching program for lifters over 40 who are done collecting information and ready to have real human coaches watch their data and know what to focus on each week.

📱 Get Fitness Lab - My AI-powered coaching app for adults over 40. Training, nutrition, and real-time guidance to help you build muscle, lose fat, and lift weights with confidence.

👥 Join our Facebook community -  For adults over 40 who want to build muscle, lose fat, and stop following bad advice. Weekly Q&A threads, coaching insights, and real chat with other lifters.

👋 Ask a question or find Philip Pape on Instagram