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How to Revise or Write Your About Page to Draw Subscribers
Published 1 year, 10 months ago
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The magic of your Substack About page.
I love it when people ask me if their Substack About page matters.
* Does anyone really look at it?
* Don’t some successful Substacks have, like, nothing there?
* Why bother?
Well, we don’t know for sure because Substack doesn’t give us those stats, but I’ll give you two reasons why I think it does:
* It’s prominent on the app.
* People don’t freely give out their email addresses and certainly not their money for a paid subscription without checking out the source.
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