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How Do You Keep Substack Subscribers Reading?
Description
✦ Get the only expert guide to Substack to stop spinning in Substack confusion, overwhelm, and doubt ✦ Get the clarity and confidence you need to grow
Subscribe: https://www.writersatwork.net/subscribe
Why aren’t people subscribing to your Substack?
Many reasons, of course. But at least partly because you may not be considering your readers and making your posts accessible, i.e., you aren't structuring them to draw people in and keep them reading.
So how can you structure your Substack posts (while still retaining your artistic integrity), so they lead readers through your posts and convert?
That's what we talk about today.
00:08 Understanding Subscriber Retention
00:29 Case Study: Substack Writer's Dilemma
01:15 Structuring Your Substack Posts
01:44 Design Elements Overview
01:59 Deep Dive: Openings and Topic Sentences
02:55 Effective Use of Headings and Anchor Links
03:45 Word Repetition and Bullets
04:15 Hyperlinks and Bolding
05:47 Reading Patterns and Design Elements
07:17 F Pattern and Layer Cake Pattern
08:16 Spotted Pattern and Zigzag Pattern
08:54 Commitment Pattern and Final Tips
12:00 Images and Online Reading Patterns
13:24 Conclusion and Reader Engagement
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