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"Amazon, Microsoft & Oracle in AI Power Play; Affiliate Marketing's Rise; LinkedIn's TikTok Twist; The Power of Data Heroes in B2B"
Published 2 years, 6 months ago
Description
In the latest episode of "Ai in Marketing with Nytro Marketing," we dive into the world of tech dominance and artificial intelligence. The podcast examines various companies, including Amazon, Microsoft and Oracle, that are using their influence in AI to secure government contracts amid growing tensions with China. In addition, we discuss Amazon's recent investment in AI firm Anthropic to expand AI applications. We also explore how creators are shifting from sponsorships towards affiliate marketing, generating major revenues. As social networks evolve, we look at LinkedIn's new TikTok-style video feed and talk about the trend of B2B organizations becoming 'Data Heroes' by leveraging data analysis tools. Lastly, we share insights from industry leaders on sales and marketing alignment during our Marketing Smarts Live Show segment.