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From Paintbrushes to PE Power Plays with Michelle Micheletti
Published 1Â year, 3Â months ago
Description
Michelle Micheletti went from painting walls with her grandpa to leading marketing across multiple home service brands 💪—and she's got the stories (and lessons) to prove it.
In this episode, she joins Katie Donovan for a convo full of laughs, real talk, and big takeaways. From snow cone stands 🍧 to SEO fails and AI experiments, Michelle keeps it real about what it takes to lead with heart, data, and a whole lot of grit.
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Key Takeaways:
- Local branding is essential, especially in a PE-backed environment
- Community involvement not only feels good—it boosts SEO and earns trust
- CRO and SEO are non-negotiables when launching a website
- Data-driven marketing enables agile, informed decision-making
- Strong vendor partnerships are critical for innovation and growth
- Testing is essential, and failure is part of the learning process