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How Hendrick's distinctive use of nostalgia explains their marketing success
Season 1
Episode 63
Published 1 year, 2 months ago
Description
In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.