Episode Details

Hey handmade boss 👋 

Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛

In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨

We’re chatting about:

📌 What Instagram is focusing on right now

🚫 Why some posts flop (and how to turn it around)

💥 The biggest mistakes handmade sellers make

📈 Easy, feel-good tips to boost your visibility without the stress

This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟

You’ve got this — and I’ve got you 💕

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🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/

📱 Social Media Sidekick is OPEN!

Get your monthly content plan, post ideas, templates and tools to help you stay visible, promote your products and make social media easier through Christmas and all year round.

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