Episode Details

Yes, building "know, like, and trust" matters in marketing... 

,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!

Listen to hear more about:

• How "know, like, and trust" is actually created in both consumer products and personal services
• When you actually need to build relationships, as opposed to having a product that sells itself
• The difference between authenticity and "performing intimacy"
• Why it's worth it to build relationships with people who care about YOU, beyond the transaction