Episode Details

Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list.

Social media continues to evolve rapidly, with new platforms emerging and established ones transforming to meet changing user preferences and behaviours. We look at the key trends that will shape social media marketing in 2025, from the rise of Blue Sky to creative disruption strategies that help brands break through the noise.

Some of our predicted trends include:

• Blue Sky's explosive growth challenging both Threads (300M users) and Twitter (X)
• YouTube experiencing a renaissance with long-form content and new features like Hype
• B2B brands adopting more personality-driven approaches on LinkedIn
• Micro-virality becoming more effective than broad-reaching content strategies
• Outbound engagement helping brands proactively connect with audiences
• Reddit representing an untapped resource with 1.2B monthly active users globally
• Creative disruption helping brands stand out in an oversaturated content landscape
• AI continuing to evolve as a content creation tool, best used as a starting point
• TikTok Shop's massive growth, generating $100M on Black Friday alone

Don't forget to revisit your social media strategy if you haven't done so in the past year, refresh your audience personas, and test new approaches based on where your audience is spending their time.

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