Episode Details

E637: Why SEOs need to care about video - and how to grow fast on Instagram.

Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search.

Videos can be made in 5 minutes and rank the next day over articles that took weeks to make.

They can be outsourced.

You can combine this with your bottom-of-funnel SEO efforts to make videos you can put on your landing pages or just to get content from. Then you hit your keywords from two different channels.

There's a ton to unpack here. You're going to love it.

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:19 Heat With Video in SEO
02:51 Outsourcing Video Production
03:26 Personal Experience with Video Marketing
04:26 Video for Brand Building
05:11 Case Study: Instagram Reels Success
11:49 Case Study: Emotional Storytelling on Instagram
14:43 Final Thoughts and Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seohacks #seotips #instagrammarketing #digitalmarketing