Episode Details

You’ve heard of demographics—age, income, location. But psychographics? That’s where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content.  If you want people to stick with you long-term, this is a must-know. Let’s get into it—part one of a two-part series! Show Notes: [08:23]#1 People don't care how much you know until they know how much you care. [16:48]#2 The stuff that you actually deliver does not matter nearly as much is that people feel aligned with you mentally, emotionally and with your values and principles.    [23:48]#3 People buy into personalities more than they buy into anything that is rational or logical.  [30:44]Recap Episodes Mentioned: 1364: Rejection Marketing: Drawing People In By Turning Them Away Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) Work On Your Game University: http://www.WorkOnYourGameUniversity.com  Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME  Get Dre’s Emails FREE:  Http://WorkOnMyGame.com  Free Audiobooks:  The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com  The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com  Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free  Donate:  CashApp: http://Cash.app/$DreBaldwin  PayPal: http://PayPal.me/DreAllDay  Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know!  Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Twitter / X [http://X.com/DreAllDay] YouTube [http://youtube.com/dreupt]  Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/  All Episodes + FULL Work On Your Game Podcast archive at:  http://WorkOnYourGamePodcast.com