Episode Details
Back to EpisodesThe Entertainer's campaign focuses on our kids charming obsessions
Published 1 year, 1 month ago
Description
With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.