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🧠The Illusion of Choice: How Nudges Shape Our Decisions Without Us Noticing
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You make decisions every day—what to eat, how to save money, whether to click that “accept cookies” button without thinking. But what if those choices aren’t as free as you think?
In this episode of Heliox: Where Evidence Meets Empathy, we unravel the science of nudges—those subtle, often invisible forces shaping our behaviour. From hospitals reducing medical errors to marketers influencing what you buy, behavioural science is everywhere. But when does a helpful nudge become a manipulative shove? And are we really in control of our choices?
Join us as we explore the ethics of decision-making, the power of dynamic segmentation, and the future of AI-driven personalization. Are these techniques making life better—or just making us more predictable?
The answer might just change the way you see every decision you make.
Ethics of Nudging in the COVID-19 Crisis
Nudging to Manage the Spread of COVID-19
Tools for public health policy
Climate change and pro-sustainable behaviors
The little green book of nudges
This is Heliox: Where Evidence Meets Empathy
Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.
Disclosure: This podcast uses AI-generated synthetic voices for a material portion of the audio content, in line with Apple Podcasts guidelines.Â
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Produced by Michelle Bruecker and Scott Bleackley, it features reviews of emerging research and ideas from leading thinkers, curated under our creative direction with AI assistance for voice, imagery, and composition. Systemic voices and illustrative images of people are representative tools, not depictions of specific individuals.
We dive deep into peer-reviewed research, pre-prints, and major scientific works—then bring them to life through the stories of the researchers themselves. Complex ideas become clear. Obscure discoveries become conversation starters. And you walk away understanding not just what scientists discovered, but why it matters and how they got there.
Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.
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