Episode Details
Back to Episodes
PODCAST | Why Accor Abandoned the Conventional CDP and What They Built Instead
Published 1 year ago
Description
Rebuilding Data at Accor: A CDO’s Take on CDPs, GenAI, and Business Alignment
In this episode, Jean-François Guilmard, Chief Data Officer at Accor, unpacks the bold decisions behind the hospitality group’s data strategy—including why they walked away from a traditional customer data platform and embraced a composable model.
The conversation with OAO’s Julian Schirmer explores:
✅ The ROI and realities of GenAI in travel
✅ Building a data organization that balances business needs with IT depth
✅ Career reflections for aspiring data professionals
🎧 Listen now.