Episode Details

In this episode of The Think Factory, Alec Faber, President and CEO of Diversified Labels Digital Printing, sits down face-to-face with Chris Santomassimo to discuss the evolution of his family business. Originally focused on automobile-related products, the company transitioned into the label printing industry, carving out a strong presence and reputation for speed, quality, and reliability. Alec shares how Diversified Labels expanded beyond its automotive niche, making a bold move to bring printing operations in-house, which allowed them to improve efficiency, reduce costs, and deliver high-quality, serialized labels with faster turnaround times.

Alec also dives into how maintaining strong customer relationships and offering a hands-on approach has been central to the company’s growth. With a clear vision for the future, he discusses plans to grow Diversified Labels while preserving the personal touch and flexibility that makes a family business unique. Tune in to hear how Alec is navigating the challenges of an ever-evolving industry and proving that a small, family-run operation can thrive in today’s competitive landscape.

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